Social Media Marketing
Social Media Marketing....with Impact
WHY DO YOU NEED A SOCIAL MEDIA MARKETING STRATEGY?
Since the start of blogging in the early 2000s, social media has been instrumental in how people interact online.
Today, it is integral to your marketing strategy and plays a major role in communicating and directly engaging with existing and potential customers.
Social media is a cost effective method of reaching a large number of your target audience without the huge expense of offline advertising.
One of the main benefits of social media marketing is the ability for businesses to create and develop trust with customers on a more personal level. It is now much easier for customers to have a voice- whether to complain about a product or service or to recommend a company and the same is said for a business; they can monitor and react very quickly to customers’ concerns or reviews.
This interaction contributes to building a strong online reputation.
Sites like Facebook, Twitter and YouTube are used by billions of people each day, therefore attracting these visitors is important . Every time you upload a post, tweet or video there is the potential to drive your target audience to your website or blog.
Creating engaging posts, tweets and videos is key to attracting new customers and developing trust in your brand online and most importantly generating more sales.
SOCIAL MEDIA STRATEGIES
Social Media Audit
We undertake a social media audit to establish your current social media performance. This is used as a benchmark to develop or improve your social media strategy. Activities include; review of all profiles channels, analysis of content and a brief review of competitors’ use of social media channels.
Social Media Brand Monitoring
Knowing how your brand is viewed, who is talking about your brand, products or services and whether there are any negative comments being made is fundamental in developing opportunities and protecting your brand. Our Social Media Brand Monitoring service will help keep you fully aware of your brand on social media channels.
Social Media Marketing
DIGITAL MARKETING ACTIVITIES
Search Engine Optimisation(SEO) is a method of developing a website so that it appeals to search engines. It is hugely effective when done correctly. We have been optimising sites since before Google!
Using email marketing and email newsletters are an effective method of targeting your customers in a measurable way. They help promote your products and services, build customer loyalty and can really help boost sales.