Search Engine Optimisation (SEO) & Search MarketingLet's do a Google!
SEARCH ENGINE OPTIMISATION
It sounds such a technical term but, quite simply, search engine optimisation is a method of developing a website so that it appeals to search engines and attracts visitors. The aim of effective search engine optimisation or SEO is to get your website to appear in the natural (“free”) listings. These are the links found in the centre of a Google, Bing and Yahoo main search page; the others are paid listings or advertisements.
SEO is a long term strategy as it can take weeks and even months to get your site listed on the search engines, especially if it is a new site. However, these listings are clicked more readily than any of the adverts, so in terms of attracting new customers as cost effectively as possible, then this is where you need to be.
Before we begin we need to look at your current website and get a better understanding of your business in terms of who you are trying to attract to the website and what products and services you are offering.
We will then undertake a technical and visual assessment of the website in order to determine whether it is meeting the needs of your customers and then devise a strategy for your website.
The search engine optimisation will consist of
- Website analysis
- Keyword research
- Competitor research
- Inbound link campaigns
- Implementation of the search engine optimisation
- Content marketing
- Provision of ongoing monitoring, analysis and performance reporting
Who can we help?
If you have a website that’s not performing the way it should then let us help you turn it round.
SEARCH ENGINE MARKETING
Ten years ago very few companies used or knew the value of promoting their company on the search engines; today things have changed and it has now become one of the most important and cost effective marketing tools available to both multinationals and small businesses.
As marketing budgets are being squeezed, traditional marketing and advertising are being overtaken by online marketing because it is inexpensive to implement, cost effective to run, and the performance can be easily monitored and adjusted.
Businesses implement search marketing or search engine optimisation (SEO) campaigns on Google because it can
- Generate new leads and sales
- Increase target and relevant traffic
- Increase sales
- Increase customer loyalty
- Improve branding awareness
And most importantly its performance is measurable so you can see what you have spent and the return you got!
If you would like to know more please let us know via our enquiry form or give us a call on 01422 752505
DIGITAL MARKETING SERVICES
Google Adwords allow you to target your customers with a click of a button from one off campaigns to an integrated pay per click strategy. Combine this with sophisticated remarketing campaigns and you are on to a winning search marketing campaign.
Using email marketing and email newsletters are an effective method of targeting your customers in a measurable way. They help promote your products and services, build customer loyalty and can really help boost sales.
Creating, Engaging, Monitoring are the key aspects of successful social media marketing.
Our flexible social media management service enables us to provide you with engaging relevant content your audience will love.
Using digital technology in the most effective way will enable you to grow your business whilst not needlessly wasting budgets on technology that might look good but doesn't do what you want it to do!
How effective is your website? Is it dull and drizzly? Does it need some sunshine? Is your heading spinning trying to manage your online shop, Ebay and Amazon? We can help!
Having an effective Digital Marketing Strategy is vital to any organisation. We start with your business objectives and develop a strategy that will achieve your business goals.