BRANDING

What is Branding?

Branding is not just having a logo, it is everything within your company, from your website, letterheads, business cards, Twitter profile, vehicle livery, what you say, how you act and more, Having a good brand:-

• Attracts new customers
• Improves recognition
• Creates trust and loyalty
• Inspires employees
• Creates social interaction

It is just as important to have an engaging brand for small and medium companies as it is for larger companies.

At Adoofa our brand experts have been creating and improving brands for many years. We can review your current brand, re-vamp your brand and develop a brand strategy that meets the needs of your company.

OUR BRANDING PLAN

STEP 1: Getting to know YOU

We start by getting a better understanding of your business. Understanding your business, your strategy, how your business works, who your customers are, who your competitors are, your plans for growth and customer acquisition etc helps us develop a brand that meets your and ultimately your customers needs.

STEP 2: Creating the new YOU – Concepts

Once we have a complete understanding of your business, the exciting process of creating the initial concepts begins.

STEP 3: It’s all about YOU

Once we are all happy with the concept, we develop the branding elements for all communication channels.

STEP 4: The new YOU is launched

We launch the new branding. (HOORAY!)

STEP 5: Monitor and Evaluate

From the moment the new brand is launched we monitor the reaction and use feedback from you and your customers to make improvements to ensure that the new brand is successful