Email Marketing

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EMAIL MARKETING

Using email marketing and email newsletters are an effective method of targeting your customers in a measurable way. They can increase the number of customers and increase the communication between you and your customers, and promote customer loyalty!

Having an email address is a fundamental part of this digital age, as everyone needs an email to sign up for an account whether this be Facebook, Twitter or to subscribe to a newsletter.(– you need an email address- therefore email marketing has a much wider reach than many other digital marketing activities.)  Email delivers your key messages direct to the email account of people who have chosen to receive emails from you- these are all your target audience so all potential customers!

The click through conversion rate for emails is on average 3% compared to a tweet which can be less than 0.5%. So much more effective!

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WHO IS USING EMAIL?

According to The Radicati Group, they forecast that in 2017 there will be 4,920 Million email accounts worldwide and that 225.3 Billion emails will be sent each day!

So using email marketing seems to be a good idea!

SCHEDULED EMAIL NEWSLETTERS & ONE-OFF CAMPAIGNS

Adoofa can design effective e-shots and e-newsletters which can tell your customers about new products, special offers, new store openings or even holiday availability!

Adoofa will create branded personalised email templates which will be sent directly to your customers. You will know which customers visit or buy a product as a result of clicking the link, and therefore how effective your email campaigns have been.

All our managed campaigns are ‘permission based’, which means you have the permission of the customer before sending the campaign.

Email Marketing activities include:

  • Creating email templates
  • Managing customer lists
  • Email campaign reporting

Who can we help?

If you manage your email campaigns in house but are not getting the right results, let us help you turn it around. Alternatively if you would like to explore the benefits of using email campaigns,  please contact us via our online enquiry form.

EMAIL MARKETING AUTOMATION

Over the past few years personalisation of emails has become much more sophisticated and technology now allows us to automate the sending of these personalised emails more effectively. The email system is set up to trigger an email based on the actions of the subscriber.

An example is when someone subscribes or sets up a new account; a welcome email is sent. This email could contain a welcome message plus a special offer for their first purchase. Adoofa will create branded personalised automated emails for each of the triggers. Email Marketing Automation activities include:

  • Creating email templates
  • Setup of Triggers
  • Managing customer lists
  • Email campaign reporting

Call us on 01422 752505 phone

DIGITAL MARKETING SERVICES

BLOGS & CONTENT MARKETING

Relax and have a cup of tea. We can help set up and write fabulous blogs and news pages which will engage with your customers.

SOCIAL MEDIA MARKETING

Creating, Engaging, Monitoring are the key aspects of successful social media marketing.
Our flexible social media management service enables us to provide you with engaging relevant content your audience will love.

DIGITAL MARKETING STRATEGY

Having an effective Digital Marketing Strategy is vital to any organisation. We start with your business objectives and develop a strategy that will achieve your business goals.

WEBSITES, ECOMMERCE & MULTI-CHANNEL INTEGRATION

How effective is your website? Is it dull and drizzly? Does it need some sunshine? Is your heading spinning trying to manage your online shop, Ebay and Amazon? We can help!

 

 

 

 

I'd love one!